Every Door Direct Mail® (EDDM) is the right choice for small, local marketing campaigns in which you want everyone to receive your direct mail message. While you do have the ability to choose your postal carrier routes by some basic demographics, you mail to everyone on the routes you choose. If this sounds like you, then order away.
For many, more precise geographic and demographic targeting is a better option.
If you are using the mapping tool to target an area and the routes don't match up exactly, consider using KMZ Snapshot™ to draw a map of your target market. We use that map to exctract addresses and mail only the addresses that fall inside of the map that you have drawn with the FREE MAPPING TOOL. PLUS: we can filter your data by hundreds of different demographics.
If you want to target everyone, use EDDM. If you want laser precision in your geographic and demographic targeting, use KMZ Snapshot™ along with Addressed Postcards using our targeted Consumer and Business mailing lists.
Be sure to READ THIS before you decide: EDDM vs Targeted Direct Mail.
If EDDM is right for you, check out our EDDM Tool for picking your routes. We've been told by many it's the best they've seen!
Need help? Contact us at 800-792-8812.
We have the resources and experience to help you set up a successful multi-touch marketing campaign.